Mission: Enable all people to live in the home of their dreams.

Vision: Be present in homes around the world.

Values: Challenging restlessness. Good people doing good. Family is the foundation of our homes. Inspiration and boldness to achieve our goals. Commitment. Honest relationships that build trust. Commitment to sustainability. Preservation of our culture. Responsible and shared prosperity

Grupo K1 is guided by essential values that drive our work and form the foundation we have today: working with Kommitment in all our activities, fulfilling our mission of enabling all people to live in the home of their dreams. In addition, we cultivate Kreativity to solve problems, Kordiality in relationships among colleagues, partners, and customers, Kooperation across all departments toward a common goal, and Kredibility in every action, as teams engaged in mutual success. The 5 Ks are part of Grupo K1’s culture.

Grupo K1 is relentless in the pursuit of knowledge, trends, and new technologies. The same commitment applies to the training and development of employees and leaders. The development program titled “Service for 2052” is delivered by an external consulting firm and is intended for all employees in the administrative area. These monthly sessions address important topics for day-to-day work activities: effective communication, motivation and energization, conflict management, time management, organization and planning, and human and behavioral development. In addition, the program encourages practical and innovative ideas for the company, some of which are implemented immediately.

Designed for employees in leadership positions, the Leadership Academy aims to promote moments of exchange, the development of new skills, and a high-performance mindset through monthly meetings. These sessions combine theory with group practice, helping solidify knowledge and resulting in a team of leaders who are committed to their own growth and the growth of their teams. More than just knowledge acquisition, the training sessions provide each participant with meaningful personal development. These are moments that inspire reflection and healthy “provocations,” awakening individuals to pursue their purpose and goals, both personally and professionally.

At Grupo K1, we follow our Code of Ethics, whose core principle is the honest relationship of good people doing good, ensuring all employees the right to free union association. We maintain open and ongoing dialogue on labor and union matters, recognizing and respecting unions as the legal representatives of our professionals.

Collective bargaining agreements apply to all our operations and cover topics such as:

• Compensation: salary adjustments, minimum wage levels, bonuses, among others.
• Working hours: weekly workload, overtime, and timekeeping systems.
• Equal opportunity: valuing diversity without any distinction based on color, gender, age, or religion in interpersonal and professional relationships.

Percentage of employees covered by collective agreements

2025	2024
100%	100%

Turnover

Grupo K1 invests in attracting and retaining talent.

Group Turnover Rate

2025	2024
	2,66%

 

Hires and Terminations

	2025	2024
Hires		718
Terminations		638

In 2024, Grupo K1 hired 80 more employees than it dismissed during the same period. The overall turnover rate was 2.66%.

 

Ratio between the organization’s lowest salary and the local minimum wage

Business's Unit	2025
Unidade de Negócio Matriz	+20%
Tupandi Branch Business Unit	+20%
Bom Princípio Branch Business Unit	+33 %
Sapucaia do Sul Branch Business Unit	+11,5 %
Northeast Business Unit	+14%

The minimum wage in the state of Rio Grande do Sul is R$ 1,871.75 for the furniture industry as of July 31, 2025. The lowest salary paid at Grupo K1 is, on average, 21% above the local minimum wage. In the state of Paraíba, the minimum wage as of July 31, 2025 is R$ 1,508.00, and the lowest salary paid by the Northeast Business Unit is 14% above the local minimum wage.

Grupo K1 employees receive medical and dental assistance, pharmacy discount plans, transportation and meal benefits, life insurance, school supply assistance, among other benefits.

Attendance Award

Our employees are rewarded monthly for their attendance and punctuality at work with a bonus added to their salary, recognizing and valuing their commitment to their responsibilities within the organization.

Length-of-Service Bonus

As a way of recognizing the dedication of our employees over the years, the company offers an additional amount on the base salary for each full and uninterrupted year of service.

The greater the productive efficiency, the greater the economic growth. Using resources strategically, seeking the lowest cost and the least waste while achieving maximum efficiency, always maintaining the superior quality of our products, is one of our strategic objectives. To achieve this, we work on the following fronts:

• The engineering department works tirelessly in the pursuit of continuous process improvement.
• When acquiring new equipment, we always choose the technology that delivers the highest efficiency.
• Our products are designed for greater durability.
• Productivity and quality indicators are periodically analyzed, and action plans are formalized in monthly meetings with leadership.
• Continuous investment is made in market research to strengthen our presence in e-commerce.
• The expansion of brand internationalization has been one of our key strategic economic goals.